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~person:"Buxel, Holger"
~person:"Grün, Bettina"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Buxel, Holger
Grün, Bettina
Hruschka, Harald
16
Dolnicar, Sara
11
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10
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9
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1
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ECONIS (ZBW)
11
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1
Cognitive load reduction strategies in questionnaire design
Brosnan, Kylie
;
Grün, Bettina
;
Dolnicar, Sara
- In:
International journal of market research
63
(
2021
)
2
,
pp. 125-133
Persistent link: https://www.econbiz.de/10012492721
Saved in:
2
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
3
Response style corrected market segmentation for ordinal data
Grün, Bettina
;
Dolnicar, Sara
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
Saved in:
4
"Translating" between survey answer formats
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050
Saved in:
5
Dynamic, interactive survey questions can increase survey data quality
Dolnicar, Sara
;
Grün, Bettina
;
Yanamandram, Venkata
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 690-699
Persistent link: https://www.econbiz.de/10010246307
Saved in:
6
Does one size fit all? : the suitability of answer formats for different constructs measured
Dolnicar, Sara
;
Grün, Bettina
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10003886478
Saved in:
7
Ethische und verbraucherpolitische Aspekte sowie Limitationen der Beobachtungen in der internetbasierten Marktforschung
Buxel, Holger
- In:
Der Markt : international journal of marketing
46
(
2007
)
1/2
,
pp. 17-35
Persistent link: https://www.econbiz.de/10003502599
Saved in:
8
Customer-Specific marketing on the internet on the basis of customer profiles
Buxel, Holger
;
Walsh, Gianfranco
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
Saved in:
9
Die Beobachtung in der Online-Marktforschung
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
9
,
pp. 528-534
Persistent link: https://www.econbiz.de/10001784093
Saved in:
10
Kundenindividuelles Marketing im Internet auf Basis von Customer Profiles
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10001672019
Saved in:
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