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~person:"Buxel, Holger"
~person:"Holbrook, Morris B."
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Marktforschung
Market research
11
Consumer behaviour
4
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4
Beziehungsmarketing
2
Computer-assisted marketing
2
Customer analysis
2
IT-gestütztes Marketing
2
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2
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2
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1987
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Aufsatz in Zeitschrift
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11
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English
7
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Buxel, Holger
Holbrook, Morris B.
Hruschka, Harald
16
Dolnicar, Sara
11
Gierl, Heribert
10
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Eisend, Martin
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Calantone, Roger J.
5
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of consumer behaviour : an international research review
2
Journal of marketing research : JMR
2
Der Markt : international journal of marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing theory
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
11
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1
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
2
The value of value : further excursions on the meaning and role of customer value
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 179-191
Persistent link: https://www.econbiz.de/10009296477
Saved in:
3
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
Saved in:
4
Cinemusical meanings in motion pictures : commerce, art, and Brando loyalty ... or ... De Niro, My God, To Thee
Holbrook, Morris B.
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 398-418
Persistent link: https://www.econbiz.de/10003617607
Saved in:
5
Ethische und verbraucherpolitische Aspekte sowie Limitationen der Beobachtungen in der internetbasierten Marktforschung
Buxel, Holger
- In:
Der Markt : international journal of marketing
46
(
2007
)
1/2
,
pp. 17-35
Persistent link: https://www.econbiz.de/10003502599
Saved in:
6
Customer-Specific marketing on the internet on the basis of customer profiles
Buxel, Holger
;
Walsh, Gianfranco
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
Saved in:
7
Die Beobachtung in der Online-Marktforschung
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
9
,
pp. 528-534
Persistent link: https://www.econbiz.de/10001784093
Saved in:
8
Kundenindividuelles Marketing im Internet auf Basis von Customer Profiles
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10001672019
Saved in:
9
Kaufentscheidungsdimensionen des Market Maven
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
4
,
pp. 404-424
Persistent link: https://www.econbiz.de/10001572746
Saved in:
10
Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
Saved in:
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