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~person:"Buzeta, Cristian"
~person:"Hidalgo, Pedro"
~subject:"Comparative advertising"
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Comparative advertising
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International marketing review
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Comparative advertising effectiveness in Latin America : evidence from Chile
Manzur, Enrique
;
Uribe, Rodrigo
;
Hidalgo, Pedro
; …
- In:
International marketing review
29
(
2012
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10009570000
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