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~person:"Byon, Kevin K."
~person:"Chalip, Laurence Hilmond"
~subject:"Sports marketing"
~subject:"Sports"
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Sports marketing
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Byon, Kevin K.
Chalip, Laurence Hilmond
Maennig, Wolfgang
19
Nufer, Gerd
13
Parent, Milena M.
12
Funk, Daniel C.
11
Szymanski, Stefan
9
Andreff, Wladimir
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Noland, Marcus
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Ziebarth, Nicolas R.
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6
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Xing, Xiaoyan
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European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Brand management ; Vol. 4
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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1
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
Saved in:
2
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
3
Impacts and strategic outcomes from non-mega sport events for local communities
Taks, Marijke
;
Chalip, Laurence Hilmond
;
Green, Chris
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011301902
Saved in:
4
Marketing a social experience : how celebration of subculture leads to social spending during a sport event
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
;
Green, Chris
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10010417507
Saved in:
5
Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
Koo, Sung Keun
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010417509
Saved in:
6
Evaluating sport development outcomes : the case of a medium-sized international sport event
Taks, Marijke
;
Green, Chris
;
Misener, Laura
;
Chalip, …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
3
,
pp. 213-237
Persistent link: https://www.econbiz.de/10010387881
Saved in:
7
Effects of hosting a sport event on destination brand : a test of co-branding and match-up models
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
-
2010
Persistent link: https://www.econbiz.de/10003922859
Saved in:
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