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~person:"Cabiddu, Francesca"
~subject:"B-to-B-Marketing"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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B-to-B-Marketing
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Betriebliche Wertschöpfung
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Customer integration
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3
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Cabiddu, Francesca
Keränen, Joona
7
Kumar, V.
6
Bolton, Ruth N.
4
Eggert, Andreas
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Hutt, Michael D.
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Tarasi, Crina O.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
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ECONIS (ZBW)
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Toxic collaborations : co-destroying value in the B2B context
Cabiddu, Francesca
;
Moreno, Frau
;
Sebastiano, Lombardo
- In:
Journal of service research
22
(
2019
)
3
,
pp. 241-255
Persistent link: https://www.econbiz.de/10012126372
Saved in:
2
What's in it for me? Capital, value and co-creation practices
Lombardo, Sebastiano
;
Cabiddu, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 155-169
Persistent link: https://www.econbiz.de/10011704337
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