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~person:"Cabral, Luís M. B."
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Konsumentenverhalten
Markenführung
Reputation
8
Moral Hazard
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USA
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United States
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Adverse Selektion
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Theorie
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eBay Inc.
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Brand image
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Consumer behaviour
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Firm performance
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Cabral, Luís M. B.
Foroudi, Pantea
8
Melewar, T. C.
8
Friedrichsen, Jana
7
Charles, Kerwin Kofi
5
Hurst, Erik
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Bar-Isaac, Heski
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Martin, Simon
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Roussanov, Nikolai
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Shelegia, Sandro
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Abimbola, Temi
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Bang, Nguyen
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Cabral, Luis M. B.
3
Casidy, Riza
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Choi, Jay Pil
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Deb, Joyee
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Einwiller, Sabine
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Engelmann, Dirk
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Foroudi, Mohammad Mahdi
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Greyser, Stephen A.
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Gupta, Suraksha
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Ko, Yong Jae
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Kumar, Anil
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McManus, Brian
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Nosko, Chris
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Schamel, Günter
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Beck, Susanne
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International journal of industrial organization
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The Rand journal of economics
1
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ECONIS (ZBW)
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Umbrella branding with imperfect observability and moral hazard
Cabral, Luís M. B.
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10003836336
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2
Stretching firm and brand reputation
Cabral, Luís M. B.
-
2000
Persistent link: https://www.econbiz.de/10001602512
Saved in:
3
Stretching firm and brand reputation
Cabral, Luís M. B.
- In:
The Rand journal of economics
31
(
2000
)
4
,
pp. 658-673
Persistent link: https://www.econbiz.de/10001557465
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