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~person:"Cagan, Jonathan"
~person:"Orth, Ulrich R."
~subject:"Konsumentenverhalten"
~subject:"Product management"
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Konsumentenverhalten
Product management
Product design
14
Produktgestaltung
14
Consumer behaviour
8
Packaging
6
Verpackung
6
Brand image
3
Markenimage
3
Brand management
2
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Cagan, Jonathan
Orth, Ulrich R.
Herrmann, Andreas
11
Chhajed, Dilip
5
Dahl, Darren W.
5
Landwehr, Jan Rüdiger
5
Moreau, C. Page
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Eppinger, Steven D.
4
Hagtvedt, Henrik
4
Heitmann, Mark
4
Knittel, Christopher R.
4
Kumar, Minu
4
Schreier, Martin
4
Soderbery, Anson
4
Spence, Charles
4
Ulrich, Karl T.
4
Zhang, Dan
4
Bettels, Jannick
3
Chattopadhyay, Amitava
3
Chen, Haipeng
3
Chen, Steven
3
Chitturi, Ravindra
3
Foscht, Thomas
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Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
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Herd, Kelly B.
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Jiang, Zhenhui
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Krishna, Aradhna
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Kumar, Deepak S.
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Landwehr, Jan R.
3
Mishra, Abhishek
3
Mugge, Ruth
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Patrick, Vanessa M.
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Purani, Keyoor
3
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Christian-Albrechts-Universität zu Kiel
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Journal of international marketing
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Journal of retailing
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Journal of retailing and consumer services
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Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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1
Design experience : a holistic, multi-sensory, and multi-dimensional perspective
Scheubeck, Kathrin
-
2017
Persistent link: https://www.econbiz.de/10011777496
Saved in:
2
Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
Saved in:
3
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
4
Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen
Lupold, Isabel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009240951
Saved in:
5
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.
;
Campana, Daniela
;
Malkewitz, Keven
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Saved in:
6
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2009 der Agrar- und …
,
(pp. 239-246)
.
2009
Persistent link: https://www.econbiz.de/10003870073
Saved in:
7
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
Saved in:
8
The design of things to come : how ordinary people create extraordinary products
Cagan, Jonathan
;
Boatwright, Peter
-
2005
-
3. print.
Persistent link: https://www.econbiz.de/10002934238
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