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~person:"Cai, Xiaowei"
~person:"Kronz, Sabine"
~subject:"E-commerce"
~subject:"Theory"
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Cai, Xiaowei
Kronz, Sabine
Anding, Markus
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Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...
Cai, Xiaowei
;
Cebollada, Javier
;
Cortiñas, Mónica
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235386
Saved in:
2
Content Management : Einführung, Prozesse und Objekte
Kronz, Sabine
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002060750
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