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~person:"Calantone, Roger J."
~subject:"Erfolgsfaktor"
~subject:"Innovation"
~subject:"Markenartikel"
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Calantone, Roger J.
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International marketing ; Vol. V
1
Journal of the Academy of Marketing Science
1
The PDMA handbook of new product development
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Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
2
Controllable factors of new product success: a cross-national comparison
Calantone, Roger J.
;
Schmidt, Jeffrey B.
;
Song, X. Michael
-
2006
Persistent link: https://www.econbiz.de/10003410831
Saved in:
3
Managing the supply chain implications of launch
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Stank, …
- In:
The PDMA handbook of new product development
,
(pp. 466-478)
.
2005
Persistent link: https://www.econbiz.de/10003831518
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