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~person:"Calder, Bobby J."
~person:"Jugenheimer, Donald W."
~subject:"Werbewirkung"
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Werbewirkung
Advertising media
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Werbeträger
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Mediaplanung
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Brand management
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Markenführung
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Calder, Bobby J.
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Kellogg on advertising & media : the Kellogg School of Management
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ECONIS (ZBW)
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Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
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