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~person:"Calder, Bobby J."
~person:"Jugenheimer, Donald W."
~type_genre:"Glossary included"
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Advertising media workbook and sourcebook
Kelley, Larry D.
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Jugenheimer, Donald W.
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Sheehan, Kim …
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2015
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Fourth edition
Persistent link: https://www.econbiz.de/10010528416
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