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~person:"Calder, Bobby J."
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungssektor"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Dienstleistungssektor
Konsumentenverhalten
Customer integration
6
Kundenintegration
6
Relationship marketing
4
Consumer behaviour
3
Internet marketing
3
Online-Marketing
3
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
B-to-B-Marketing
1
B2B Marketing
1
Brand image
1
Brand loyalty
1
Business-to-business marketing
1
Content marketing
1
Customer engagement behaviors
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Knowledge management
1
Lieferantenmanagement
1
Markenimage
1
Markentreue
1
Process control
1
Statistical quality control
1
Statistische Qualitätskontrolle
1
Supplier relationship management
1
USA
1
United States
1
User engagement
1
User-generated content
1
Wissensmanagement
1
clickstream data
1
customer experience
1
digital news
1
elaboration likelihood model
1
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Calder, Bobby J.
Hollebeek, Linda D.
26
Brodie, Roderick J.
12
Büttgen, Marion
11
Conduit, Jodie
11
Piller, Frank T.
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Kumar, V.
9
Herstatt, Cornelius
8
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Füller, Johann
7
Hajli, Nick
7
Harrigan, Paul
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Schreier, Martin
7
Busser, James A.
6
Carrubbo, Luca
6
Edvardsson, Bo
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Le Nguyen Hau
6
Loureiro, Sandra Maria Correia
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Witell, Lars
6
Carbonell, Pilar
5
Carlson, Jamie
5
Cossío-Silva, Francisco-José
5
Fuchs, Christoph
5
Gligor, David
5
Hadwich, Karsten
5
Ihl, Christoph
5
Itani, Omar S.
5
Kamboj, Shampy
5
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Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
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ECONIS (ZBW)
5
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1
Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
Saved in:
2
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
3
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
4
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
5
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
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