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~person:"Calder, Bobby J."
~subject:"Media usage"
~subject:"Mediensektor"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Kellogg on advertising & media : the Kellogg School of Management
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Media engagement
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 253-291)
.
2009
Persistent link: https://www.econbiz.de/10003771420
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Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
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