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~person:"Calder, Bobby J."
~subject:"United States"
~subject:"Werbung"
~type:"book"
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United States
Werbung
Advertising
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Advertising effects
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Communication media
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Kommunikationsmedien
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Mediaplanung
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Mediennutzung
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Calder, Bobby J.
Kind, Hans Jarle
5
Falkinger, Josef
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Nilssen, Tore
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Ponzetto, Giacomo A. M.
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Anderson, Simon P.
2
Broadbent, Simon
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Diehl, Sandra
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Kalenkoski, Charlene Marie
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Karmasin, Matthias
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Krone, Jan
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Ono, Hiroshi
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Pabilonia, Sabrina Wulff
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Sørgard, Lars
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Thapa, Dr. Gopal
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Zavodny, Madeline
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Alleman, James H.
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Athey, Susan
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Banerjee, Aniruddha
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Bang, Minji
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Barto, Michael
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Baye, Michael R.
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Berry, Steven
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Biswas, Shirsho
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Burtch, Gordon
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Calvano, Emilio
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De los Santos, Babur
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Denter, Philipp
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Dewenter, Ralf
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Duane, Aidan M.
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Dubé, Jean-Pierre H.
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Ferchaud, Arienne
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Gans, Joshua S.
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J. L. Kellogg Graduate School of Management
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ECONIS (ZBW)
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003676945
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