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~person:"Calvo-Porral, Cristina"
~person:"Lévy Mangin, Jean-Pierre"
~subject:"Einzelhandelspreis"
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Calvo-Porral, Cristina
Lévy Mangin, Jean-Pierre
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Journal of food products marketing
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Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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