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~person:"Camiciottoli, Belinda Crawford"
~subject:"Economic information"
~subject:"Konsumentenverhalten"
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Economic information
Konsumentenverhalten
Brand associations
2
Brand image
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Brand management
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Consumer behaviour
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Data Mining
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Markenführung
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Markenimage
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Camiciottoli, Belinda Crawford
Ordenes, Francisco Villarroel
4
Boudoukh, Jacob
3
Feldman, Ronen
3
Guercini, Simone
3
Kogan, Shimon
3
Moro, Sérgio
3
Ranfagni, Silvia
3
Rita, Paulo
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Bai, Xue
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Berger, Jonah
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Ferreira, Caitlin
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Jeon, Yoontae
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Kömm, Holger
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Mahatanankoon, Pruthikrai
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McCurdy, Thomas H.
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Packard, Grant
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Richardson, Matthew
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Robertson, Jeandri
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Straubhaar, Thomas
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Sun, Bing
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Wetzels, Martin
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Xu, Xun
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Zaki, Mohamed
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Zhao, Xiaofei
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Alarood, Ala Abdulsalam
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European journal of marketing : EJM
1
Management decision : MD
1
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ECONIS (ZBW)
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An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
2
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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