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~person:"Caminal, Ramón"
~person:"Ieva, Marco"
~subject:"Advertising"
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Advertising
Kundenbindungsprogramm
9
Loyalty program
9
Beziehungsmarketing
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Relationship marketing
8
Consumer behaviour
6
Konsumentenverhalten
6
Monopol
3
Monopoly
3
Theorie
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Theory
3
Preismanagement
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Pricing strategy
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Cluster analysis
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Clusteranalyse
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Coase theorem
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Coase-Theorem
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Consumer goods
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Consumer products distribution
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Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer retention
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Economic model
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Einzelhandel
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Food retailing
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Green loyalty program
1
Konsumgüter
1
Konsumgüterhandel
1
Kundenbindung
1
Lebensmitteleinzelhandel
1
Loyalty programs
1
Loyalty rewards
1
Medium preference
1
Monopoly pricing
1
Perceived value
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Print vs online
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Rabatt
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Caminal, Ramón
Ieva, Marco
Baccouche, Mona
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Bhattacharya, Abhi
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Bowie, Angel M.
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Chaouali, Walid
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Chatterjee, Patrali
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Faramarzi, Ashkan
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Gorder-Hinchey, Bonnie
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Górajski, Mariusz
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Machowska, Dominika
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Mantz, Timothy K.
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Price advertising and coupons in a monopoly model
Caminal, Ramón
-
1995
Persistent link: https://www.econbiz.de/10000905244
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