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~person:"Campbell, Colin L."
~subject:"A/B testing"
~subject:"Influencers"
~type_genre:"Aufsatz in Zeitschrift"
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It's time to close the experimentation gap in
advertising
: confronting myths surrounding ad testing
Campbell, Colin L.
;
Runge, Julian
;
Bates, Kenneth
; …
- In:
Business horizons
65
(
2022
)
4
,
pp. 437-446
Persistent link: https://www.econbiz.de/10013325843
Saved in:
2
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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