//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Campbell, Colin L."
~subject:"Advertising"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Marketing management
Internet marketing
7
Online-Marketing
7
Advertising effects
5
Werbewirkung
5
Werbung
5
Native advertising
3
Consumer behaviour
2
Konsumentenverhalten
2
Online advertising
2
Ad Skipping Behavior
1
Advertising regulation
1
Banner advertising
1
Competition policy
1
Congruence
1
Consumer protection
1
Content marketing
1
Deception
1
FTC
1
Influencer marketing
1
Influencers
1
Marketing
1
Marketing campaign
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Product endorsement
1
Regulation
1
Regulierung
1
Secrecy
1
Social media marketing
1
Sponsored content
1
Sponsoring
1
Sponsorship
1
Verbraucherschutz
1
Website
1
Werbebeschränkung
1
Wettbewerbspolitik
1
advertising regulation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Campbell, Colin L.
Wilbur, Kenneth C.
14
Jerath, Kinshuk
13
Bonatti, Alessandro
10
Dwivedi, Yogesh Kumar
10
Pelsmacker, Patrick de
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Smith, Katherine Taken
9
Yang, Yanwu
9
Chaffey, Dave
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Ko, Eunju
7
Rozendaal, Esther
7
Voorveld, Hilde
7
Bellman, Steven
6
Calvano, Emilio
6
Chintagunta, Pradeep K.
6
Cho, Chang-Hoan
6
Choi, Yung Kyun
6
Fritz, Wolfgang
6
Gordon, Brett R.
6
Karjaluoto, Heikki
6
Kumar, Subodha
6
Ozuem, Wilson
6
Shin, Woochoel
6
Spann, Martin
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
5
Balseiro, Santiago R.
5
Boerman, Sophie C.
5
more ...
less ...
Published in...
All
Business horizons
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
2
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
3
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
4
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
5
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->