//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Campbell, Colin L."
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Advertising effects
8
Werbewirkung
8
Advertising
7
Internet marketing
5
Online-Marketing
5
Native advertising
3
Online advertising
2
A/B testing
1
Advertising experimentation
1
Advertising myths
1
Banner advertising
1
Bespielte Medien
1
Congruence
1
Consumer behaviour
1
Content marketing
1
Deception
1
Experiment
1
FTC
1
Influencer
1
Influencer marketing
1
Influencers
1
Konsumentenverhalten
1
Marketing
1
Marketing campaign
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Pre-recorded media
1
Product endorsement
1
Secrecy
1
Social media marketing
1
Split testing
1
Sponsored content
1
Sponsoring
1
Sponsorship
1
Website
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
7
Author
All
Campbell, Colin L.
Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
17
Rosengren, Sara
16
Septianto, Felix
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Chan, Kara
10
Dens, Nathalie
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Rozendaal, Esther
10
Sayedi, Amin
10
Wilson, Rick T.
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Weinberger, Marc G.
9
Wu, Linwan
9
Okazaki, Shintaro
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Chang, Chingching
7
more ...
less ...
Published in...
All
Business horizons
3
Journal of advertising
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
It's time to close the experimentation gap in advertising : confronting myths surrounding ad testing
Campbell, Colin L.
;
Runge, Julian
;
Bates, Kenneth
; …
- In:
Business horizons
65
(
2022
)
4
,
pp. 437-446
Persistent link: https://www.econbiz.de/10013325843
Saved in:
2
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
3
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
4
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
5
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
6
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
7
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->