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~person:"Campell, Colin"
~subject:"Brand management"
~subject:"Marketing management"
~subject:"United States"
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Campell, Colin
Pitt, Leyland F.
40
Berthon, Pierre R.
17
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Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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