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~person:"Cannice, Mark V."
~person:"Cho, Soyoen"
~person:"Gustafsson, Karl Erik"
~type_genre:"Article in journal"
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Search: subject:"Kommunikationswissenschaft"
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Cannice, Mark V.
Cho, Soyoen
Gustafsson, Karl Erik
Broadfoot, Kirsten J.
3
Cornelissen, Joep P.
2
Fisch, Jan Hendrik
2
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Journal of media business studies
3
Journal of advertising : official publication of the American Academy of Advertising
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Venture capital : an international journal of entrepreneurial finance
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ECONIS (ZBW)
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The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
2
Special issue: Nordic comparative studies I : economic future of PSB and book industry structure
Gustafsson, Karl Erik
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009578720
Saved in:
3
Nordic comparative studies I : economic future of PSB and book industry structure
Gustafsson, Karl Erik
- In:
Journal of media business studies
9
(
2012
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10009578721
Saved in:
4
Nordic comparative studies II : mergers & competition, magazine research, and old media meeting new
Gustafsson, Karl Erik
- In:
Journal of media business studies
9
(
2012
)
2
,
pp. 1-5
Persistent link: https://www.econbiz.de/10009579452
Saved in:
5
Metaphors used by venture capitalists : Darwinism, architecture and myth
Cannice, Mark V.
;
Bell, Arthur H.
- In:
Venture capital : an international journal of …
12
(
2010
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003942546
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