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~person:"Cao, Dong-Mei"
~person:"Hahn, Alexander"
~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Coopetition
2
Value creation
2
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Cao, Dong-Mei
Hahn, Alexander
Ritala, Paavo
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Schriftenreihe Schriften zur Konzernsteuerung
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ECONIS (ZBW)
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Value co-creation and appropriation of platform-based alliances in cooperative advertising
Zhang, Lu
;
Chen, Feng-Wen
;
Xia, Sen-Mao
;
Cao, Dong-Mei
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 213-225
Persistent link: https://www.econbiz.de/10013194580
Saved in:
2
Organizational control and hybrid value-added strategies
Hahn, Alexander
-
2013
Persistent link: https://www.econbiz.de/10009692682
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