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~person:"Cao, Dongmei"
~subject:"Konsumentenverhalten"
~type_genre:"Case study"
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Building corporate identity, image and reputation in the digital era
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ECONIS (ZBW)
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Brand knowledge, brand community and brand engagement
Gupta, Suraksha
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Cao, Dongmei
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Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
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(pp. 444-466)
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2022
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