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~person:"Cao, Dongmei"
~subject:"Marketingmanagement"
~type_genre:"Case study"
~type_genre:"Graue Literatur"
~type_genre:"Systematic review"
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Building corporate identity, image and reputation in the digital era
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Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
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(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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