//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Capizzani, Mario"
~person:"Chen, Yongmin"
~subject:"Loyalty program"
~subject:"Restaurant industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Loyalty program
Restaurant industry
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Rabatt
2
Rebate
2
Sales promotion
2
Verkaufsförderung
2
Brand management
1
Consumer uncertainty
1
Coupons
1
Food retailing
1
Gastronomie
1
Lebensmitteleinzelhandel
1
Markenführung
1
Preisdifferenzierung
1
Preismanagement
1
Price discrimination
1
Price promotion
1
Pricing strategy
1
Promotional response
1
Risiko
1
Risk
1
Segmentation
1
Target group
1
Targeted coupons
1
Theorie
1
Theory
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Capizzani, Mario
Chen, Yongmin
Bijmolt, Tammo H. A.
4
Nevo, Aviv
3
Verhoef, Peter C.
3
Wolfram, Catherine D.
3
Ba, Sulin
2
Bauer, Hans H.
2
Breugelmans, Els
2
Dorotic, Matilda
2
Ekinci, Emre
2
Feng, Yue
2
Görtz, Gunnar
2
Huang, Lihua
2
Kaiser, Thomas
2
Kauhanen, Antti
2
Li, Zonghuo
2
Lu, Xianghua
2
Natter, Martin
2
Nies, Salome
2
Pandey, Neeraj
2
Park, Young-Hoon
2
Reutterer, Thomas
2
Waldman, Michael
2
Winkelmann, Axel
2
Allen, Beth Elaine
1
Andrews, Michelle
1
Ansari, Asim
1
Argo, Jennifer
1
Argo, Jennifer J.
1
Becker, Jörg
1
Beverungen, Daniel
1
Blair, Ed
1
Boon, Edward
1
Boztuğ, Yasemin
1
Brečić, Ružica
1
Burton, Scot
1
Call, Guido
1
Casakin, Hernan
1
Cassia, Fabio
1
Chang, Ya Ping
1
more ...
less ...
Published in...
All
Information economics and policy : IEP
1
Journal of retailing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
2
Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Jie Zhang
;
Savage, Scott J.
;
Chen, Yongmin
- In:
Information economics and policy : IEP
33
(
2015
),
pp. 43-55
Persistent link: https://www.econbiz.de/10011575027
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->