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~person:"Capizzani, Mario"
~person:"Li, Chen"
~subject:"Loyalty program"
~subject:"Rebate"
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Loyalty program
Rebate
Sales promotion
3
Verkaufsförderung
3
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Rabatt
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand management
1
Discount promotion
1
Discounting
1
Diskontierung
1
Display advertisement
1
Distribution channel
1
Food retailing
1
Internet marketing
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Lebensmitteleinzelhandel
1
Markenführung
1
Marketing channel
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Online-to-offline (O2O)
1
Point redemption
1
Promotional response
1
Rankings
1
Relationship marketing
1
Segmentation
1
Target group
1
Targeted coupons
1
Vertriebsweg
1
Werbewirkung
1
Werbung
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Capizzani, Mario
Li, Chen
Bijmolt, Tammo H. A.
4
Natter, Martin
4
Zettelmeyer, Florian
4
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Verhoef, Peter C.
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Wolfram, Catherine D.
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Aspara, Jaakko
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Bauer, Hans H.
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Breugelmans, Els
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Carlson, Jeffrey R.
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Cheng, Andong
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Choi, Sungchul
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Dorotic, Matilda
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Ekinci, Emre
2
Gauri, Dinesh Kumar
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Gedenk, Karen
2
Görtz, Gunnar
2
Kaiser, Thomas
2
Kauhanen, Antti
2
Khouja, Moutaz
2
Li, Zonghuo
2
Martín Herrán, Guiomar
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Nies, Salome
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Pancras, Joseph
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Pandey, Neeraj
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Park, Young-Hoon
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Sigué, Simon Pierre
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Silva-Risso, Jorge M.
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Information systems and e-business management : ISeB
1
Journal of business research : JBR
1
Journal of retailing
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ECONIS (ZBW)
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The interaction of discount promotion and display-related promotion on on-demand platforms
Dai, Hongyan
;
Ge, Ling
;
Li, Chen
;
Wen, Yan
- In:
Information systems and e-business management : ISeB
20
(
2022
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10013267878
Saved in:
2
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
3
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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