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~person:"Capizzani, Mario"
~subject:"Loyalty program"
~subject:"Rebate"
~subject:"Verkaufsförderung"
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Capizzani, Mario
Gedenk, Karen
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Usman, Osly
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Neslin, Scott A.
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Görtz, Gunnar
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Malik, Garima
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Ailawadi, Kusum L.
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Kind, Hans Jarle
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Villas-Boas, Sofia
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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