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~person:"Caprano, Cornelia"
~person:"Gröne, Nicole"
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Search: subject_exact:"Social media marketing"
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Caprano, Cornelia
Gröne, Nicole
Kreutzer, Ralf T.
36
Goldfarb, Avi
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Tucker, Catherine
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Skiera, Bernd
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Dwivedi, Yogesh Kumar
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Harvard-Business-Manager : das Wissen der Besten
1
Reihe: Marketing : MAR
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ECONIS (ZBW)
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Effectiveness of social media communication : an empirical analysis of key performance drivers
Caprano, Cornelia
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011586069
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2
Targeted advertising and consumer privacy concerns : experimental studies in an internet context
Gröne, Nicole
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009523420
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3
Appell an das Gewissen
Gröne, Nicole
;
Wangenheim, Florian von
;
Rothstock, Karin
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
3
,
pp. 10-12
Persistent link: https://www.econbiz.de/10009513749
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