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~person:"Caprano, Cornelia"
~subject:"Business-to-business marketing"
~subject:"Internationales Marketing"
~subject:"Social web"
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Kommunikation kleiner und mittlerer Unternehmen
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Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
Persistent link: https://www.econbiz.de/10009772311
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