Mikheev, Alexey Aleksandrovich; Krasnov, Aleks; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-12
Currently, the interaction of the consumer and the retail market on the basis of the digital technologies could be described from the point of view of open innovation concept. The article aims to prove the advantages of mixing two separate formats of the interaction between the seller and the...