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~person:"Carù, Antonella"
~type_genre:"Bibliography included"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
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Carù, Antonella
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Managing consumer services : factory or theater?
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ECONIS (ZBW)
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The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
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2
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
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