//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Caravella, Mary"
~person:"Park, C. Whan"
~person:"Walsh, Patrick"
~subject:"Bauwirtschaft"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenerweiterung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bauwirtschaft
Brand extension
12
Markentransfer
12
Brand management
8
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
Professional sports
4
Profisport
4
Brand
3
Markenartikel
3
Ball game
2
Ballsport
2
Credibility
2
Glaubwürdigkeit
2
Sportmarketing
2
Sports marketing
2
Baseball
1
Brand architecture
1
Brand associations
1
Brand extensions
1
Brand schema
1
Construction industry
1
Decision theory
1
Entscheidungstheorie
1
Luxury goods
1
Luxusgüter
1
Markenarchitektur
1
South Korea
1
Spillover effect
1
Spillover effects
1
Spillover-Effekt
1
Sport organization
1
Sportorganisation
1
Südkorea
1
Taiwan
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Caravella, Mary
Park, C. Whan
Walsh, Patrick
Nguyen, Hang T.
1
Spiggle, Susan
1
Published in...
All
Enhancing knowledge development in marketing ; Vol. 21
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The authenticity of brand extensions : a complementary construct to fit
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
-
2011
Persistent link: https://www.econbiz.de/10010191065
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->