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~person:"Caravella, Mary"
~person:"Park, C. Whan"
~person:"Walsh, Patrick"
~subject:"Markenarchitektur"
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Markenarchitektur
Brand extension
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Caravella, Mary
Park, C. Whan
Walsh, Patrick
Aaker, David A.
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Barrio-García, Salvador del
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Binh Ngo Xuan
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Ngoc Nguyen Thi
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Nhung Nguyen Thi
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
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