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~person:"Carbonell, Pilar"
~subject:"Innovation"
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Search: "European journal of marketing : EJM"
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The negative effect of team's prior experience and technological turbulence on new service development projects with customer involvement
Carbonell, Pilar
;
Rodriguez Escudero, Ana Isabel
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 278-301
Persistent link: https://www.econbiz.de/10011309608
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