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~person:"Cardinali, Silvio"
~person:"Jones, Joseph"
~subject:"Marketing management"
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Marketing management
Marketingmanagement
4
Brand image
2
Competitive advantage
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Consumer behaviour
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Emerging economies
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International marketing
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Internationales Marketing
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Markenimage
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Personalbeschaffung
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Covid-19
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Cross-cultural
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Cardinali, Silvio
Jones, Joseph
Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
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Lim, Weng Marc
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Madhavaram, Sreedhar
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St. Davčik, Nebojša
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Aulōnitēs, Geōrgios I.
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Brodie, Roderick J.
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Cuomo, Maria Teresa
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Felix, Reto
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Festa, Giuseppe
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Foltean, Florin Sabin
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Freytag, Per V.
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Gierl, Heribert
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Guo, Huiling
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Gupta, Suraksha
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Javalgi, Rajshekhar G.
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Kottikas, Konstantinos G.
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Krishen, Anjala S.
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Lu, Wei
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Journal of business research : JBR
4
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ECONIS (ZBW)
4
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Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
2
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
3
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1612-1617
Persistent link: https://www.econbiz.de/10009681914
Saved in:
4
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
Saved in:
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