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~person:"Carlson, Jamie"
~subject:"Werbewirkung"
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Werbewirkung
Advertising
2
Advertising effects
2
Consumer behaviour
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Gender
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Geschlecht
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Konsumentenverhalten
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Sexuality
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Sexualität
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Australia
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Australien
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Sex appeals
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Sexual personality
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Sexual-stimuli
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attitudes
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consumer behaviour
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experimental design
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sexual appeals in advertising
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Carlson, Jamie
Reichert, Tom
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Australasian marketing journal
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Journal of marketing management : MM
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ECONIS (ZBW)
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Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? : an Australian perspective
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 188-195
Persistent link: https://www.econbiz.de/10011383299
Saved in:
2
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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