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~person:"Carlson, Les"
~person:"Dahlén, Micael"
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Advertising
34
Werbung
34
Advertising effects
15
Werbewirkung
15
Consumer behaviour
14
Konsumentenverhalten
14
Creativity
5
Internet marketing
5
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Online-Marketing
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advertising
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Carlson, Les
Dahlén, Micael
Eisend, Martin
34
Kaiser, Harry M.
31
Taylor, Charles Raymond
31
Pelsmacker, Patrick de
29
Gierl, Heribert
28
Septianto, Felix
24
Yoon, Sukki
21
Huh, Jisu
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Zaccour, Georges
19
Yoon, Hye Jin
18
Dens, Nathalie
17
Ford, John B.
17
Mueller, Barbara
17
Okazaki, Shintaro
17
Wilbur, Kenneth C.
17
Campbell, Colin L.
16
Karray, Salma
16
Reid, Leonard N.
16
Diehl, Sandra
15
Kinnucan, Henry W.
15
Koslow, Scott
14
Wilson, Rick T.
14
Choi, Yung Kyun
13
Kerr, Gayle
13
Moser, H. R.
13
Torres, Ivonne M.
13
Turnbull, Sarah
13
Wu, Linwan
13
Chan, Kara
12
Chang, Chingching
12
Hayes, Jameson L.
12
Hudders, Liselot
12
Liaukonyte, Jura
12
Martín Herrán, Guiomar
12
Terlutter, Ralf
12
Tremblay, Victor J.
12
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Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
5
European journal of marketing : EJM
3
Journal of current issues and research in advertising
2
Advertising theory
1
Journal of advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Psychology & marketing
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ECONIS (ZBW)
34
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1
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
Moving forward by looking back : resurrected advertising topics as an impetus for investigative endeavor
Laczniak, Russell N.
;
Carlson, Les
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 273-275
Persistent link: https://www.econbiz.de/10013362308
Saved in:
3
It's time for TGA : truly good advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
4
The future of advertising research : new directions and research needs
Taylor, Charles Raymond
;
Carlson, Les
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012483501
Saved in:
5
Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael
;
Karsberg, John
;
Sagfossen, Sofie
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
Saved in:
6
Quantifying the advertising-creativity assessments of consumers versus advertising professionals : does it matter whom you ask?
Modig, Erik
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 324-336
Persistent link: https://www.econbiz.de/10012301364
Saved in:
7
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
Saved in:
8
Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands
Liljedal, Karina T.
;
Berg, Hanna
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012293507
Saved in:
9
Reassessing the influence of parents and advertising on children's BMI
Zeiss, Jessica
;
Walker, Doug
;
Carlson, Les
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10012243133
Saved in:
10
Assessing Scientific Claims In Print Ads that Promote Cosmetics : How Consumers Perceive Cosmeceutical Claims
Fowler, Jie G.
;
Carlson, Les
;
Chaudhuri, Himadri Roy
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 466-482
Persistent link: https://www.econbiz.de/10012159874
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