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~person:"Carmon, Ziv"
~subject:"Welt"
~type:"article"
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Scary health warnings can boost sales
Carmon, Ziv
;
Steinhart, Yael
;
Trope, Yaacov
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 30
Persistent link: https://www.econbiz.de/10010128262
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