//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Carmone, Frank J."
~person:"Freter, Hermann"
~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
4
Marketingtheorie
4
Dienstleistungsmarketing
2
Marketing management
2
Marketingmanagement
2
Services marketing
2
Beziehungsmarketing
1
Dienstleistung
1
Lieferantenmanagement
1
Market segmentation
1
Marketing
1
Marktsegmentierung
1
Paul E. Green
1
Relationship marketing
1
Supplier relationship management
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Sammlung
Aufsatz im Buch
8
Book section
8
Graue Literatur
8
Non-commercial literature
8
Article in journal
7
Aufsatz in Zeitschrift
7
Arbeitspapier
5
Working Paper
5
Collection of articles written by one author
4
Festschrift
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Reprint
2
Sammelwerk
2
Bibliografie
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
3
German
1
Author
All
Carmone, Frank J.
Freter, Hermann
Grönroos, Christian
Meffert, Heribert
Sheth, Jagdish N.
18
Green, Paul E.
7
Rao, Vithala R.
4
Wind, Yoram
4
Hauser, John R.
2
Malhotra, Naresh K.
2
Moskowitz, Howard R.
2
Zaltman, Gerald
2
Arabie, Phipps
1
Bradlow, Eric T.
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Ding, Min
1
Huber, Joel
1
Hunt, Shelby D.
1
Jain, Arun K.
1
Jaworski, Bernard J.
1
Khan, Romana
1
Kjar, Scott A.
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
Krieger, Abba M.
1
Krishnan, Balaji C.
1
Kumar, V.
1
Merisavo, Marko
1
Meyer, Robert J.
1
Niedermeier, Anna
1
Rehnen, Lena-Marie
1
Reibstein, David J.
1
Srinivasan, V.
1
Steckel, Joel H.
1
Steenburgh, Thomas J.
1
Terech, Andres
1
Toubia, Olivier
1
Wedel, Michel
1
Yadav, Manjit S.
1
more ...
less ...
Institution
All
Universität Siegen / Lehrstuhl für Marketing
1
Published in...
All
Legends in marketing
2
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
2
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
3
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
4
Ausgewählte Beiträge zum Marketing
Freter, Hermann
-
1987
Persistent link: https://www.econbiz.de/10000788573
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->