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~person:"Carneiro, Jorge Manoel Teixeira"
~subject:"Multinationales Unternehmen"
~subject:"Werbung"
~type_genre:"Case study"
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Multinationales Unternehmen
Werbung
1982-2013
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Brasilien
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Brazil
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Cosmetics industry
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International market entry
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Internationaler Markteintritt
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Kosmetikindustrie
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Natura Cosméticos S.A.
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SWOT analysis
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Carneiro, Jorge Manoel Teixeira
Nohria, Nitin
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Dornelas, Bettysa
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Esteves, Felipe
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Jeurissen, Ronald
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The challenge of BRIC multinationals
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Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent
Dornelas, Bettysa
;
Esteves, Felipe
;
Carneiro, Jorge …
- In:
The challenge of BRIC multinationals
,
(pp. 317-347)
.
2017
Persistent link: https://www.econbiz.de/10011583731
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