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~person:"Carnevale, Marina"
~subject:"Aromastoff"
~subject:"Sound symbolism"
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Aromastoff
Sound symbolism
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Carnevale, Marina
Rempel, Jan Eric
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Morrin, Maureen
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Knoblich, Hans
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
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