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~person:"Carrera, Mariana"
~person:"Ching, Andrew"
~person:"Marshall, Roger"
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Carrera, Mariana
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Generic aversion and observational learning in the over-the-counter drug market
Carrera, Mariana
;
Villas-Boas, Sofia
- In:
American economic journal
15
(
2023
)
3
,
pp. 380-410
Persistent link: https://www.econbiz.de/10014316724
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2
The color of choice : the influence of presenting product information in color on the compromise effect
Kim, Jungkeun
;
Spence, Mark T.
;
Marshall, Roger
- In:
Journal of retailing
94
(
2018
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10011881397
Saved in:
3
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
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