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~person:"Carvalho, Leonor Vacas de"
~source:"econis"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Congress report"
~type_genre:"Konferenzschrift"
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Rebranding mergers : how attitudes influence consumer choices?
Machado, Joana César
;
Lencastre, Paulo de
;
Carvalho, …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 513-524
Persistent link: https://www.econbiz.de/10009528849
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