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~person:"Carvalho, Sergio W."
~person:"Giraldi, Janaina de Moura Engracia"
~person:"Phau, Ian"
~subject:"Brand"
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Carvalho, Sergio W.
Giraldi, Janaina de Moura Engracia
Phau, Ian
Diamantopoulos, Adamantios
7
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3
Fishman, Arthur
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ECONIS (ZBW)
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The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian
;
Carvalho, Sergio W.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
Saved in:
2
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
3
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
4
The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective
Carvalho, Sergio W.
;
Samu, Sridhar
;
Sivaramakrishnan, …
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10008991170
Saved in:
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