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~person:"Carvalho, Sergio W."
~person:"Heberle, Antonia"
~subject:"attitude"
~type_genre:"Conference paper"
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The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
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