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~person:"Casebeer, Linda"
~person:"Joint, Elizabeth"
~subject:"Konsumentenverhalten"
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Consumer behaviour
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Casebeer, Linda
Joint, Elizabeth
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Consumer behavior
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ECONIS (ZBW)
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Selling hope : the role of affect-laden health care advertising in consumer decision making
Kemp, Elyria
;
Min, Kyeong Sam
;
Joint, Elizabeth
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 434-454
Persistent link: https://www.econbiz.de/10011340220
Saved in:
2
Medical-information consumers : comparing the characteristics of patients with COPD who recently visited their physicians and patients who visited a medical-information website
Casebeer, Linda
;
Arata, Joan
;
Shillman, Rachael
; …
- In:
Consumer behavior
,
(pp. 169-184)
.
2009
Persistent link: https://www.econbiz.de/10003838136
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