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~person:"Casebeer, Linda"
~person:"Valente, Thomas W."
~subject:"Konsumentenverhalten"
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Medical device
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Medizinprodukt
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USA
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United States
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3
New product development
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Produktentwicklung
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Casebeer, Linda
Valente, Thomas W.
Robinson, Jonathan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Consumer behavior
1
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ECONIS (ZBW)
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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2
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
3
Medical-information consumers : comparing the characteristics of patients with COPD who recently visited their physicians and patients who visited a medical-information website
Casebeer, Linda
;
Arata, Joan
;
Shillman, Rachael
; …
- In:
Consumer behavior
,
(pp. 169-184)
.
2009
Persistent link: https://www.econbiz.de/10003838136
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