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~person:"Casidy, Riza"
~person:"Pförtsch, Waldemar A."
~subject:"Beschaffung"
~subject:"Markenführung"
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Beschaffung
Markenführung
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
13
Supplier relationship management
13
Business-to-Business-Marketing
10
Beziehungsmarketing
6
Brand management
6
Relationship marketing
6
Consumer behaviour
5
Investitionsgütermarketing
5
Konsumentenverhalten
5
Relationship quality
4
Brand image
3
Business services
3
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3
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3
Markenpolitik
3
Professional service firms
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3
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B2B
2
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WTP
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B2B branding
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1
B2B customer identification
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Casidy, Riza
Pförtsch, Waldemar A.
Kleinaltenkamp, Michael
11
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Backhaus, Klaus
4
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Nolte, Philipp Johannes
4
Nyadzayo, Munyaradzi W.
4
Sarkar, Soumya
4
Singh, Jaywant
4
Zablah, Alex R.
4
Baal, Sebastian van
3
Bauer, Hans H.
3
Brown, Brian
3
Brown, Brian P.
3
Donthu, Naveen
3
Hansen, Felix
3
Hudetz, Kai
3
Jacob, Frank
3
Johnston, Wesley J.
3
Kotler, Philip
3
Krause, Juliane
3
Leek, Sheena
3
Lindgreen, Adam
3
Mudambi, Susan M.
3
O'Cass, Aron
3
Richter, Markus
3
Ritter, Thomas
3
Schaffrath, Kathrin
3
Schmitt, Jens
3
Schoenherr, Tobias
3
Schultheiss, Björn
3
Schütt, Michaela
3
Sharma, Arun
3
Sheth, Jagdish N.
3
Zupancic, Dirk
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Pforzheimer Forschungsberichte
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
7
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1
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
2
Business-to-business
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
3
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
4
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
Saved in:
5
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10003307857
Saved in:
6
B2B-Markenmanagement : Konzepte, Methoden, Fallbeispiele
Pförtsch, Waldemar A.
;
Schmid, Michael
-
2005
Persistent link: https://www.econbiz.de/10002216479
Saved in:
7
B2B Brand Management
Kotler, Philip
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10013520574
Saved in:
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