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Casidy, Riza
Dwivedi, Yogesh Kumar
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
2
Service innovation and adoption in industrial markets : an SME perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 157-170
Persistent link: https://www.econbiz.de/10012289969
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